Radio

How do you seize a competitive advantage on radio?

RCS Media Monitors records all of the audio from 85 radio stations using field sites across five markets. Our patented method of audio fingerprinting technology is then used to identify spots and songs. These are forwarded to the RCS Media Monitors Data Centre, where our team of Spot and Music Specialists research and identify new advertisers and songs. Airplay information is then added to the RCS Media Monitors website where thousands of daily users can easily access, sort and create custom reports.

It’s the combination of expert human attention coupled with a highly-sophisticated software and hardware infrastructure that allows you to create same-day online reports anytime you want them, 24 hours a day.

CLICK HERE for a full list of stations we monitor.

RCS Media Monitors now offers Ad Revenue data which assigns a dollar value to advertisements. RCS Media Monitors has been working in conjunction with The Radio Bureau (TRB) to supply spot values that reflect qualitative airtime value based on commercially available rate card rates.

Just like all data in RCS Media Monitors, the Ad Revenue reports will be available in almost real time across 85 radio stations monitored in Auckland, Hamilton, Wellington, Christchurch, and Dunedin.

To enquire about Ad Revenue data, get in touch with us today on +64 (3) 358 4333 or send an email to info@rcsmediamonitors.co.nz.

With RCS Media Monitors Radio Service, advertisers can:

The only provider of radio occurrence data for lead generation and competitive intelligence.

Track what’s aired every day, in all major markets.

Generate a list of brands for a specific market and date range.

See occurrences and expenditure data for each brand in near real-time.

Drill down to the radio log for exact dates and air time, parent company, category affiliation, pod position, and spot duration.

Contact RCS Media Monitors